News: Citroen's DS range to double
We've already seen the DS3, DS4 and DS5 but now Citroen is about to embark on a doubling of the semi-premium DS range, and we'll see the first fruits at the Shanghai Motor Show in April.
That's when Citroen will debut concepts of three new DS models; a compact four-door saloon in the mould of the new Mercedes CLA, an SUV crossover to take on the likes of the BMW X1 and Audi Q3 and a large luxury car, a true successor to the original DS, drawing heavily on the well-received Numbero 9 concept (above).
The fact that the cars are being shown in Shanghai is no coincidence; the DS brand is seen as crucial to Citroen's success in the Chinese market, where the brand carries none of the baggage that it does in Europe.
DS has been a massive success for Citroen so far, with 300,000 models sold in just over two years, 200,000 of them the dinky little DS3 hatchback. Sales in Ireland have been pretty unspectacular so far though. In the UK, DS models account for 30% of Citroen's overall sales. Here, it's just 4% and the total sales figures barely break the 100 car barrier. Citroen Ireland is planning a nationwide series of events for the DS range later this year though, with the newly-launched DS3 Cabrio as the centrepiece, not so much to try and flog DS models en masse as to re-introduce Irish car buyers to the mainstream Citroen range.
