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Making its global premiere at the 2012 Geneva International Motor Show is the all-new Kia cee'd. More sophisticated, more efficient, more refined and with a more engaging driving experience than its predecessor, new cee'd is expected to build on the success of the original model, further establishing Kia as one of the leading automotive brands in Europe.

Launched in 2007, the original cee'd was a landmark and game-changing model for Kia. Designed, developed and built in Europe, cee'd was the first model to establish Kia as a serious contender to the established brands. Winning praise from media and public alike for its all-round ownership proposition, cee'd claimed fourth place in the European Car of the Year Awards that year - the highest ever ranking for a Kia vehicle.

"The original cee'd was a paradigm shift for Kia, taking the company into the hotly contested C-segment with a truly competitive car for the first time," comments Paul Philpott, Chief Operating Officer, Kia Motors Europe. "Just as the original cee'd represented a major step forward for Kia in 2007, this second-generation model represents a further leap for the brand - both in terms of the capability and sophistication of the vehicle, and what it will do to drive further momentum in our European sales.

"Since launch, the cee'd family has recorded over 430,000 sales in Western Europe, changing the public perception of our brand and laying the foundations for a series of new Kia models across a broad spread of market sectors.

"The remarkable success of our newest models, Picanto, Rio, Soul, Venga, Sportage and Sorento, owes much to the impact made by the original cee'd and the innovative seven year Kia warranty we introduced with that model," Philpott concludes.

New cee'd five-door goes on sale across Europe from the second quarter of 2012, depending on market, and will play a significant role in driving Kia's sales in Europe even higher. Further information about other models in the new cee'd family - including the SW version displayed at Geneva - will be made available later this year.

Articles Source : netcarshow