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The new Mercedes-Benz A-Class is opening up a new chapter in the compact segment: markedly emotive in design, with powerful engines ranging from 80 kW (109 hp) to 155 kW (211 hp), extremely efficient with emissions from just 98 g of CO2/km and a best-in-class drag coefficient of 0.27. At the same time the new model underlines that for Mercedes-Benz, safety is not a question of price - the standard specification includes, amongst other things, the radar-based COLLISION PREVENTION ASSIST system. Prices in Germany start at €23,978.50 (incl. 19% VAT) for the A 180 BlueEFFICIENCY.

"Mercedes-Benz is becoming the most dynamic premium brand in the world. As part of this development, the A-Class represents an important milestone. The A-Class is completely new, down to the last detail. In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers have made the very most of that opportunity", explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.

Exterior design: The most progressive design in the compact class

Standing as much as 18 centimetres lower on the road than the preceding model, the new A-Class communicates design and dynamism at the very first glance. This radical form language, presented and enthusiastically acclaimed around the world with the A-Class Concept, was consistently implemented in the series production car. The appearance of the new Mercedes-Benz A-Class reflects this new Mercedes-Benz design strategy. The result is what is known as a two-box design with a distinct character of its own, a sportily emotive exterior and an exceptionally high-quality feel to the interior.

"Translating the new dynamic style of Mercedes-Benz into the compact class was a challenge that was great fun to tackle", explains Gorden Wagener, Head of Design at Mercedes-Benz. "No other car in this segment is as progressive as the Mercedes-Benz A-Class. Absolutely typical for Mercedes is the sculptural shape of the A-Class. The character lines, in particular on its sides, lend the Mercedes-Benz A-Class structure and terseness. The new dynamic style is perceptible at first glance in the interior as well."

Defined edges and tautly drawn surfaces mark out the exterior design of the new A-Class. The constant interplay between concave and convex surfaces creates a characteristic play of light, particularly along the sides of the car, which contributes to its unique appearance.

Typical features of the long, sporty front are its pronounced V-shape, the separate headlamps, the radiator grille with central Mercedes star and double slats to either side of the star, as well as the additional air intakes on the sides. The "dropping line" apparent in the side profile dissipates towards the vehicle's front end. The design of the headlamps, together with the configuration of the light functions within them, are a key element of the design concept.

The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic "flare effect" for the daytime driving lights and indicators. The so-called "flare" is made up of the feature line within the headlamp, the LED modules for the daytime running lamps and the bulb sets for the indicators. This signature effect gives the car its energetic look and so helps to define a new, youthful face for Mercedes.

The perfect interplay of dynamic design and excellent aerodynamics is nowhere more apparent than in the roof, with its smooth surfaces and taut, arcing curve. The silhouette reveals smooth, flowing lines finishing in a flat edge. The roof spoiler, which conveniently hides all the aerials, provides an extra sporty touch and gives structure to the roof assembly. The beltline rises to the rear to form a pronounced wedge-shape. The side view is distinguished by sensuously moulded sculptural side panels and crisp lines. The front structural edge, above the wing, falls in what is known as a "dropping line" in a gentle arc towards the rear. The powerfully-shaped shoulder muscles above the rear axle serve to emphasise the car's coupé-like character. A further line sweeps up from just in front of the rear wheel arch, then gently fades away. All these lines give depth and dynamism to the car's profile. Dynamic side sill panels provide a final finishing touch towards the bottom of the car, enhancing the appearance of elegant light-footedness.

The broad emphasis of the tail end is revealed in an interplay of convex-concave surfaces and edges. The tail lights continue the line of the muscular shoulders back towards the rear, while their horizontal orientation emphasises the car's powerful breadth. The light functions are provided optionally by fibre-optic cables and LED modules. Here, too, the interaction between design and aerodynamics is very clear: the surface finish of the tail lights is not only an interesting design feature, but also improves the airflow around the vehicle thanks to defined airflow break-away edges in the rear section.

Mercedes-Benz automatic emergency call system: faster assistance at the scene of an accident

In combination with COMAND Online, the new Mercedes-Benz A-Class is equipped with the Mercedes-Benz emergency call system. As long as COMAND Online is connected to a mobile phone, the Mercedes-Benz emergency call system can automatically alert the emergency services within a matter of minutes in the event of a serious accident.

After the airbags or belt tensioners are triggered, the vehicle's exact GPS position and vehicle identification number (VIN) are sent by SMS to a special emergency centre, with positional data also being transmitted using the DTMF method (dual-tone multi-frequency) at the same time. Even if the occupants are unconscious or unsure of exactly where they are because they are on a holiday trip, for example, the emergency services alerted by the emergency centre will be notified quickly with accurate information. The driver can also make the emergency call manually as "MB emergency call" is always the first entry in the system phone directory.

On receiving the call, the emergency centre establishes voice contact with the vehicle occupants in a matter of seconds. A particularly practical aspect in an emergency is that the communication is held not in the language of the country where the accident has occurred but in the language which the driver has preset in COMAND Online.

Other than any mobile phone communication charges, which would only arise in the event of an actual emergency call, no charges are incurred by the driver for the emergency call facility and no contractual relationship - other than the regular mobile phone contract - is required.

Articles Source : Netcarshow