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Lotus, as part of collaboration with Naomi Campbell and the White Ribbon Alliance’s Fashion for Relief campaign, has designed and donated eight bespoke charity cars for the Caribbean country of Haiti on 12th of January 2010. The charity car is called Lotus Evora Naomi for Haiti.

According to Naomi, Lotus Cars has been Fashion for Relief’s biggest supporter and has been instrumental in helping us to raise crucial funds for The White Ribbon Alliance and its partners in Haiti. Still according to her, to have Lotus on board supporting Fashion for Relief is very important to Sarah Brown, myself and everyone at The White Ribbon Alliance and we are truly very grateful.

Lotus CEO, Dany Bahar said “It was a great pleasure for Lotus to work with Naomi and the White Ribbon Alliance for this excellent cause and we are delighted that by working with Naomi, our suppliers and the generosity of the bidders, we have been able to raise such a significant sum of money to help those in need during this difficult time.”

This exclusive special model was designed by Campbell and Lotus Design Chief Donato Coco and cooperation based on the fashion style of Campbell. Honor for supporting this project with Recaro seats, exclusive, of course, Naomi in its design.

It was announced on March 11, 2010 at the 80th Geneva Motor Show that the eight special editions of the Lotus Evora Naomi for Haiti have achieved in excess of €1.4m at auction.

Articles Soerce : Lincah