Posted by Alex Bale
Thursday, December 6, 2012
Fiat seems to be committing itself to a future of spinning all of its models off the 500 brand name in future. A recent report released by Fiat stated that it sees no future in trying to sell conventional b and c segment hatchback in Europe, which seems to spell the death knell for the Punto and Bravo. But the 500-based 500 L, which launches in Ireland in the spring, is already spinning off derivatives to allow Fiat to attack multiple market niches with one basic vehicle as a base-point. The first such version is the rugged-looing 500 L Trekking, which was launched at the Los Angeles motor show last week. It's basically a standard 500 L with bigger wheels, faux-4x4 bumpers and side panels and an upgraded two-tone interior. In the new year, we'll also see seven-seat 500 XL and proper 4x4 500 X versions as Fiat goes after the Mini MPV and compact SUV markets. Will buyers be any more attracted to such cars than they would have been to a standard Punto? We'll see...
Helping set the FIAT 500L Trekking apart from its siblings are aggressively-styled front and rear bumpers, wheel-arch and rocker-panel mouldings and larger 17-inch alloy wheels. Inside, a unique two-tone Nero/Marrone (black/brown) interior echoes the earthy feel of the exterior styling cues and, as with the standard FIAT 500L, there’s a choice of a 5.0 or 6.5-inch touch-screen Uconnect infotainment system, the latter offering satellite navigation and a media hub in addition to the former’s Bluetooth connectivity and music stream capabilities.
According to Tim Kuniskis, FIAT Brand Manager for North America, “With the rugged personality of the Trekking we will attract a wider cross-section of customers while keeping intact all the great benefits of the Fiat 500L.”
Meanwhile, the 2012 LA Motor Show was also the venue for the North American debut of the new FIAT 500L, which differs only slightly from the European model in terms of its final execution, mainly due to local legislation. The North American model is powered by a 160hp 1.4-litre turbo-charged petrol engine, mated either to a six-speed manual or six-speed automatic transmission.
The new FIAT 500L and FIAT 500L Trekking are produced at FIAT Group Automobiles’ manufacturing plant in Kragujevac, Serbia, and will arrive in North American dealerships in mid-2013. The FIAT 500L is expected to go on sale in Ireland in the spring of 2013 and the European version of the FIAT 500L Trekking is likely to follow in the autumn. Prices and final specifications for Ireland will be announced closer to the both vehicles’ respective Irish launches.
Posted by Alex Bale
Wednesday, November 28, 2012
FIAT Group Automobiles Ireland has announced its revised pricing for 2013 despite the lack of clarity from the government regarding VRT, road tax and number plate revisions in the run up to the announcement of those measures in Budget 2013.
In the light of such uncertainty, FIAT has chosen to extensively streamline its range, focusing on the most popular derivatives, which in turn facilitates low and fluid stock levels. The FIAT Panda range, for example, has the same number of versions available as in 2012 despite welcoming the new normally-aspirated, 65hp TwinAir and 4X4 Climbing models to the range for 2013.
Whereas the TwinAir Turbo commands a premium of around €1,000 (depending on the model) compared to the 1.2 69hp engine, the new TwinAir 65hp is only an additional €500, a small price to pay to cut CO2 emissions from 120g/km to just 99g/km which could be further offset by a potential reduction in road tax. Quite what the total saving to the consumer will be for opting for the new TwinAir 65hp we will have to wait until December to learn, however.
The FIAT 500 range is reduced from 11 derivatives to just four, with renewed emphasis on the low CO2-emission TwinAir engines, while the entry level price of the hardtop has been reduced by €400 to €12,495 compared to 2012. The 500C Cabrio now starts at €15,495, a price reduction of almost €1,000, while the entry-point for the award-winning FIAT 500 TwinAir is reduced from €16,745 to €13,495, a massive reduction of €3,250!
FIAT Punto range is reduced from eight derivatives to just three with reconfigured pricing to better suit Irish market conditions. The entry point for the five-door FIAT Punto, for example, has been reduced from €15,295 to just €13,495, a remarkable saving of €1,800! The TwinAir 85hp model is also reduced by €1,800 - from €16,295 to just €14,495 - and that despite the addition of two extra doors. With a price difference of just €1,000 compared to the 1.2 69hp it is expected to be a cornerstone model in 2013, particularly when its low CO2 emissions (98g/km, compared to 1.2's 120g/km) and improved performance are taken into consideration.
The price of the five-door FIAT Punto diesel remains unchanged despite significant technological upgrades to its 1.3-litre MultiJet engine. It now employs new efficiency technologies (Intelligent Alternator and Intelligent Flow) to reduce its CO2 emissions to a mere 90g/km while power increases from 75hp to 85hp for improved driver satisfaction. Priced at €15,495, FIAT Punto diesel will be one of the most competitive superminis on the market in Ireland in 2013.
Announcing pricing for 2013, Managing Director of FIAT Group Automobiles Ireland, Adrian C. Walsh, commented: "Despite the lack of clarity from the government regarding VRT, road tax and number plate revisions due in 2013, we believe that no matter what the 2013 Budget throws at us in December, FIAT will be ready with some of the most technologically advanced, environmentally sound and great-value vehicles on the market today."
